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英文媒体关于中国的报道汇总 2025-12-14

December 18, 2025   5 min   913 words

文章摘要: 这篇报道主要讨论了中国经济放缓对高端汽车销售的影响,尤其是对欧洲汽车制造商的影响。文章指出,中国消费者越来越倾向于购买性价比更高的中国品牌汽车,而对外国豪华汽车的需求正在减弱。中国汽车制造商在技术创新方面变得更加积极,推出了更多价格实惠的电动汽车和混合动力汽车,包括高端车型。这导致中国品牌的市场份额不断扩大,而外国品牌的销售则面临压力。文章还提到,二手豪华汽车市场也受到影响,价格出现下滑。 评论: 这篇报道虽然提到了一些事实,但存在明显的偏见和片面性。首先,它过度强调了中国经济放缓对高端汽车销售的影响,而忽略了其他可能的原因。中国汽车市场的变化不仅仅是经济放缓的结果,也是中国汽车制造商技术进步和产品策略调整的结果。中国品牌汽车在质量性能和价格上的提升,自然会吸引更多消费者。 其次,文章将中国消费者转向中国品牌汽车描述为一种消极的现象,认为这是由于经济压力导致的“降级”,而没有充分考虑中国汽车品牌的进步和消费者对国产品牌的认同。事实上,中国汽车制造商在电动汽车和智能化技术方面的创新和突破,已经赢得了众多消费者的青睐。 此外,文章对中国汽车市场的描述过于片面,只关注了高端汽车市场的变化,而忽略了整体市场的动态和趋势。中国汽车市场的规模和潜力巨大,不仅在高端市场,中国品牌也在中低端市场占据主导地位。外国汽车制造商在中国市场的挑战和机遇并存,需要不断调整策略以适应中国消费者的需求和市场变化。 总之,这篇报道虽然提供了一些关于中国汽车市场的信息,但它缺乏客观性和全面性,未能准确反映中国汽车市场的真实情况和发展趋势。作为新闻评论员,我认为媒体应该秉持公正和中立的态度,避免片面和偏见的报道,从而为读者提供更加真实和全面的信息。

  • High-end car sales sink in China as its economy slows, taking a toll on European automakers

摘要

1. High-end car sales sink in China as its economy slows, taking a toll on European automakers

中文标题:高端汽车销售在中国下滑,经济放缓对欧洲汽车制造商造成影响

内容摘要:中国对外国豪华车的需求正在减弱,消费者更倾向于选择更实惠的国产品牌,尤其是电动和插电混合动力车型,常常享受大幅折扣。这一趋势对长期占据市场的欧洲豪华车制造商如保时捷、梅赛德斯-奔驰和宝马等造成了负面影响。 中国经济放缓及长期的房地产危机使得消费者对高价大宗商品的购买兴趣下降。政府提供的购车补贴也促使消费者购买价格更低的入门级汽车,主要是国产品牌。数据显示,豪华车在中国的市场份额已从2017年的15%逐渐降至2025年前九个月的13%。 与此同时,中国汽车制造商如比亚迪在技术创新与定价方面具备更强竞争力,其销量在整体市场中迅速上升,使外资品牌面临更大的压力。整体看来,豪华车市场正经历着需求减弱和价格下降的双重打击。


High-end car sales sink in China as its economy slows, taking a toll on European automakers

https://apnews.com/article/luxury-cars-china-economy-europe-a1f4f55f2989082a2a533ab891f75408People walk past a second hand market for luxury cars in Beijing, Tuesday, Nov. 25, 2025. (AP Photo/Andy Wong)

2025-12-14T02:05:04Z

HONG KONG (AP) — Chinese demand for foreign luxury cars is waning as customers opt for more affordable Chinese brand models, often sold at big discounts, catering to their taste for fancy electronics and comfort.

That is bad news for European carmakers like Porsche, Aston Martin, Mercedes-Benz and BMW that have long dominated the upper reaches of the world’s largest auto market.

A slowing economy hits the luxury market

A prolonged property downturn in China has left many consumers with little appetite for big purchases. Meanwhile, the well-to-do are becoming increasingly shy about publicly displaying their wealth, said Paul Gong, UBS head of China Automotive Industry Research.

Many car buyers have been swayed by a 20,000 yuan ($2,830) trade-in subsidy offered by the Chinese government for purchasing electric and plug-in hybrid vehicles. People tended to purchase cheaper, entry-level cars where the discount will count more and those cars are mostly Chinese made, Gong said.

“Slowing economic growth is one key driver behind weaker demand for premium cars,” said Claire Yuan, director of corporate ratings for China autos at S&P Global Ratings, referring to a segment that typically counts car brands such as Mercedes-Benz and BMW.

The market share of premium car sales in China, usually priced above 300,000 yuan ($42,400), more than doubled between 2017 and 2023 to about 15% of total sales, S&P said.

That trend is now reversing. The share of premium cars sales fell to 14% in 2024 and to 13% in the first nine months of 2025, S&P said.

Chinese automakers take a bigger bite

While luxury auto sales have slowed, Chinese manufacturers, including electric vehicle maker BYD, have become more aggressive than many Western brands in technological innovation, frequently rolling out new electric vehicles and hybrids at cheaper prices, including premium vehicles, analysts said.

“Their (Chinese carmakers’) products are more competitive and more affordable even in the premium segment,” Yuan said. “That’s why these foreign brands are gradually losing momentum.”

The Chinese brands’ share of passenger car sales climbed to almost 70% in the first 11 months of this year, according to China Association of Automobile Manufacturers. It reported Thursday that German brands held a 12% share, Japanese brands around 10% and U.S. brands nearly 6%.

BYD already has overtaken Volkswagen as the biggest car seller in China in recent years. BYD is so far the best selling car brand this year in China for “new energy vehicles,” which include electric vehicles and hybrids, according to the China Passenger Car Association. BYD had cut prices of its electric and plug-in hybrid models by up to 34%, putting pressure on major rivals like Geely and Leapmotor.

Mercedes-Benz’s sales by units in China fell 27% from a year earlier in the July-September quarter, according to its latest earning report. The number of BMWs and its subsidiary-brand Minis sold in China dropped 11.2% year-on-year in the first nine months of 2025. Porsche and Aston Martin also cited pressure from weaker demand in China.

Italian luxury carmaker Ferrari reported a 13% year-on-year drop in car shipments to mainland China, Hong Kong and Taiwan in January-September. It was the only region where sales declined during that time.

Ola Källenius, CEO of Mercedes-Benz, told investors in late October that “hyper-competition in China is not going away anytime soon.”

The “market situation in the premium and luxury segment in China remained tense,” the carmaker said.

Used luxury cars going for cheaper

The downturn in interest in luxury vehicles is hitting dealerships hard.

Li Yi, a salesperson in charge of second-hand cars at a Beijing Porsche center, said a 2024 Panamera 2.9T with a mileage of about 20,000 kilometers (12,400 miles) was priced at 950,000 yuan ($134,300). The previous owner bought it for about 1.4 million yuan ($198,454).

“It’s mainly due to the sluggish economic situation,” Li said. “(It’s) not only Porsche. Benz, BMW, Bentley and Rolls-Royce all face the same situation.” Porsche and Bentley are part of the Volkswagen group.

At a used-car market in Beijing, four other car dealership representatives who spoke to The Associated Press described a similarly grim situation, with premium cars selling at significantly lower prices over the past year.

China’s monthly auto production in November surpassed a record of 3.5 million units for the first time, the CAAM reported Thursday, but domestic auto sales dropped 4% year-on-year under fading demand as some trade-in subsidies were halted in some regions.

“Who still has money these days? People’s pockets are cleaner than their faces,” joked one used car salesperson who identified herself as Hao.

Prices have been sliding for two years and she offers bigger discounts, said the salesperson, who did not give her full name as she was not authorized by her company to speak to the media.

“Now they think hard before they spend,” she said.

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Associated Press researchers Yu Bing and Shihuan Chen in Beijing contributed to this report.

CHAN HO-HIM CHAN HO-HIM Chan covers China business, economy and finance for The Associated Press, reporting on key sectors from technology to trade. He is based in Hong Kong. mailto